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Ways To Market Instead Of Using News Release Services

  Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release. The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services. The competition for a journalists' attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters and be used as their next big scoop. There are DIY methods that are also effective in getting media mileage. Let's take a look at some of them. You need to build relationships with your target journalists and editors. Start coming up with pitches that are personalized. Doing this will show the journalist that you did your homework in researching about them and their publication. It takes time and effort to do this and j...

Tips To Improve Your Website's SEO Ranking

  Search Engine Optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website's content to attract higher rankings from search engines. In this age of digital media, SEO rankings play an important role in driving business for a brand. With the rise of digital media, consumers have become more aware of the market. Almost every purchase cycle starts with a product query on the search engine. Brand names which appear among the top search results have a higher chance of capturing the customer's attention. Studies have said that the average digital user does not check further than the first 5 search result links. This is why all brands make efforts to improve their SEO ranking so that they can appear among the first 5 links. For example, if a person is thinking to buy a microwave. The home appliance brands which ap...